Channel Manager Candyland
💼
Trade Category
📍
Karachi
📅
Posted: June 25, 2025
⏰
Deadline: 20250625
Job Description
We are looking for a proactive Channel Manager - Candyland responsible for overall health of the channel including sales growth, brand visibility, and retail execution. This role requires a deep understanding of shopper behaviour, retail dynamics, and category management to create and implement high-impact trade activations in respective channels.
Responsibilities
- Develop and implement go-to-market strategies for assigned channels aligned with brand objectives and revenue goals
- Identify clear objectives for the channel and develop Channel Picture of Success (PICOS)
- Conduct channel analysis and identify growth opportunities for respective channel
- Drive initiatives to increase numeric distribution as well as sock depth in the channel
- Plan and execute in-store activations, point-of-sale materials (POSM), and merchandising strategies to enhance visibility
Skills
- Strong analytical skills with expertise in external and internal sales analytics
- Experience managing large-scale budgets and optimizing trade spend investments
- Leadership skills with the ability to influence cross-functional teams
- Experience working with FMCG brands and large-scale retail chains
- Strong understanding of Shopper Marketing as well as Trade Marketing concepts
